Two days ago I wrote a post about earning money by video blogging. I enjoyed writing it, but when I was finished I looked at it and realized that if I was a reader browsing my blog, I wouldn't even read it. Why? Because it was just a long page of uninterrupted text, and it didn't encourage me to read it at all. I had of course divided it into paragraphs, but the spaces between them seemed hardly bigger than the usual spaces between lines.
So I thought, "What could I do to make this look better?" First I inserted subheadings to divide the text up a bit more so that it didn't seem so long to read. It already looked better, but there was still a lot of text to read, and there was nothing that would immediately grab the readers' attention and induce them to read the post. So I found an image relevant to the article and inserted it into my post. I was even lucky enough to find an image in a color that matched my layout! :P
With just these 2 modifications, the article already looked so much better! On the left is a screenshot of how the article looked before I divided it up, and on the right is a screenshot of how it looked afterwards. It would have looked even better if I had added another image further down.
Always make sure your posts look good enough that you would read them if they were on someone else's blog ;)
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